Final Reflection

Working for Phoenix Children’s Hospital in the marketing department has been an outstanding experience. I was lucky to have had such a wonderful group of people to work with who are positive and professional. Working on the Sports Medicine Program for Young Athletes, and especially being lead on the project, has taught me a lot about the challenges and also the many strategies used in marketing simultaneously.
The Sports Medicine Program was a large priority for the hospital and many people assisted with giving the program some exposure. Many people in my position, with my lack of experience wouldn’t normally start with the organization side of the marketing process. What was so beneficial about working on this side of things rather than the agency side is that I was able to see more of the professional interactions that take place between both sectors. Agencies receive a budget and they basically allocate the money to do different projects, but when you’re on the organizations side of things you really understand the complete process.
I learned a lot about keeping up with today’s outlets like facebook, twitter, youtube and applying those resources for our larger marketing picture. When taking everything in account in order to present a larger sense of strategy you create a much more successful interdisciplinary approach. I nearly doubled the required amount of hours for the internship because I wanted to leave with the most experiences that I could, and it has proved to be very rewarding. My portfolio of work that I have completed for the internship is massive and the experiences that I have are priceless.
Before I started my internship I thought that whatever I produced would turn into gold, and I was horribly mistaken. I wouldn’t call the first attempts at doing some of the work here garbage; however, there was definitely a learning curve. That in itself was probably the most beneficial aspect of my internship experience, was to be able to perform tasks with little direct consequences and to learn and grow with each mistake. When I did eventually require little supervision, and was able to perform on projects using my own strategies and personality and they were successful, it felt very rewarding.