My First Blog Entry

My name is Matthew Manning and this is my brand new blog. I am doing my applied study site at Phoenix Children’s Hospital at the main campus. My degree is in Creative Writing and Business and I am currently working in the Marketing Department here at PCH. I chose my concentrations because I love to write but decided not to rely on that as my source of income. Luckily for me Creative Writing and Business go really well together in Marketing of which I also enjoy very much.
So far, I have been introduced to my main area of concentration here which is the new Sports Pediatric Medicine program just introduced at the hospital. I propose changes in current marketing strategies and also plan and coordinate new events promoting the new program. This is a big responsibility, of which a lot of research is involved. What has been done so far in promoting the program has been good but it is my job to try and improve the recognition needed by families of the importance of this program. I have also submitted a press release promoting Kendra’s Race in association with Camp Rainbow. The press release in particular is in direct association with my creative writing concentration. The coordinating and responsibilities associated with event planning and promotional ideas are very much associated with the marketing experience obtained through classes in my business concentration. Other than these current projects I have been educating myself with the hospital. Also, at the beginning of this week I was required to go through hospital orientation which was very interesting.
I would love to start working right away after graduation. I love the hospital setting because it offers more thought and creativity due to lack of budget and the type of service or “product” I am marketing. This organization is amazing. They offer so much here and it would be unbelievable to receive a job offer here after graduation but I am blessed to have the opportunity to merely place Phoenix Children’s Hospital on my resume.